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In October 2014, the WHO's Strategic Advisory Group of Experts (SAGE) published an extensive report on vaccine hesitancy, looking at different approaches to help shape the public's behavior toward vaccination.24 The report specifically explored marketing strategies employed by other organizations such as the International Food and Beverage Alliance (IFBA), which includes companies like Coca Cola Company, Pepsico and McDonalds...
According to newspaper columnist Lawrence Solomon, "The World Health Organization Working Group recommended that this fact-free, emotion-laden Coca-Cola style marketing strategy be urged on the international "pro-vaccination lobbies." He added, "Aided by this 'Keep It Simple, Stupid' strategy, WHO is hopeful that the marketing wizardry that works for the food and beverage giants will help the pro-vaccination movement overcome the public's reluctance to vaccinate."24
Human rhinovirus triggers an innate immune response that blocks SARS-CoV-2 replication within the human respiratory epithelium. Given the high prevalence of human rhinovirus, this interference effect might cause a population-wide reduction in the number of new COVID-19 infections.
From a host's perspective, HRV [Human Rhinovirus] infections, which are usually associated with mild disease, stimulate an antiviral response that prevents infections by more severe (and sometimes lethal) viruses such as SARS-CoV-2.


José Baselga, a storied oncology researcher and pharmaceutical executive whose discoveries helped pave the way for new breast cancer therapies, died Sunday at the age of 61.See also:
His death was confirmed by AstraZeneca, where Baselga had been serving as executive vice president for research and development in oncology. The company did not provide a cause of death; the Spanish newspaper La Vanguardia reported it was Creutzfeldt-Jakob disease, a rare brain infection that causes degeneration and death.
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