© MediumMark Zuckerberg and Bugmen
Not to be confused with the gigantic insect — the alienated man — of Kafka's Metamorphosis,
the small-souled bugman is very much a 'well-adjusted', fully integrated neuron in today's neoliberalist techno-corporate hive mind.A consequence of a perilously overpopulated, brutally
capitalistic, shamelessly hedonistic, morally decaying society, the humble bugman has come to define an age of
technological dystopia in which everyone has everything — their gadgets, their fast foods, their fashion accessories —
but somehow everyone also has nothing — no community, no natural spirit, no substance of mind. He is a zombified consumer, an
emasculated wage slave, a vessel emptied of meaning and refilled with plastic, pixels and silicone.
He is what a sterile corporate wasteland spews out. Millions of him, almost exact replicas who are relentlessly told they are unique by clever marketers, and who believe it. He is a personality defined by brands, a blue-checkmarked Twitter user. Bugmen are what we get when
a culture is infantilized, watered down and stripped of the very intellectual, philosophical and honourable fibre that once made it great. Totally dependent on the compromised support of his nanny state and high-tech devices, the bugman has been
reduced to the status of a domestic animal. A 200-pound child.
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