OF THE
TIMES
"As Stanford's Terry Winograd, Page and Brin's former professor and a consultant on Gmail, explains to Ken Auletta, "The idea that somebody at Google could know better than the consumer what's good for the consumer is not forbidden." He describes his former students' attitude as "a form of arrogance: 'We know better.'" .....
"[Larry] Page and [Sergey] Brin designed Google to avoid human judgment in rating the relevance of web pages. Recounting Google's original design, Steven Levy describes the founders' opinion that "having a human being determine the ratings was out of the question," not just because "it was inherently impractical," but also because "humans were unreliable. Only algorithms - well drawn, efficiently executed, and based on sound data - could deliver unbiased results."
- Alex White, in "Google.gov"

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