The question of whether some Halloween costumes are "appropriate" is one of the hottest flashpoints in the culture wars right now. The mainstream media, university professors and left-wing politicians seem to agree that dressing up as people of another race is inherently offensive while a large proportion of regular people believe that costumes are only offensive if there's an intent to mock. Unsurprisingly, Hulu's finger-wagging tweet pissed off a lot of people who wondered why a streaming service was suddenly sounding like a social justice warrior. Hulu deleted the tweet.
Comment: It's curious why a company would even think it's a good idea to weigh in on some issue that has nothing to do with their brand. Since most are cynical enough to see through such pandering, the only thing it does is risk offending a part of their customer base. A slight miscalculation of the make-up that customer base could end up with detrimental results.
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