
The Coca-Cola Company has shaped China's policies towards its growing obesity crisis, encouraging a focus on exercise rather than diet and thereby safeguarding its drinks sales, an academic investigation has alleged.
Susan Greenhalgh, a Harvard academic and China scholar, says Coca-Cola has exerted its influence since 1999 through a Chinese offshoot of an institute founded in the US by the then Coca-Cola vice-president Alex Malaspina with substantial company funding. The International Life Sciences Institute (ILSI) has been heavily criticised in the US and Europe for promoting exercise and downplaying the need for people to cut down on excessive sugary drinks.












Comment: Coca Cola is replicating previous efforts in other markets where it has been chased out. Hopefully the Chinese government will wake up to to scam and send the company packing.