A couple of weeks ago the latest in the sequence of apparently interminable 'social justice furors' erupted on social media, this time over the design on an item of clothing sold by South African branches of Swedish multi-national clothing-retail company H&M.
Given that these days the 'real' media gets most of its material from social media - turning many reporters into FB and Twitter addicts and FB and Twitter users into attention-seeking drama queens - it wasn't long before the story had reached far more people than it ever should have.
In the process of making this non-story into something akin to an international scandal however, something very disturbing was revealed. But let's not get ahead of ourselves.
The offending clothing item was a child's hoodie, one of a small collection, all of which were 'jungle themed'. Here's an example:
Horrible, isn't it. I mean, what kind of deviant mind could come up with this? Oh, wait, that's not the problem hoodie, this is it:
NOW can you see how horrific this is? Oh, wait, I think I forgot something.
Comment: Further reading: The Feminist Seduction of Western Society