© 60 Minutes screen captureLincoln Project founders from l to r: Mike Madrid, Rick Wilson, Steve Schmidt, Reed Galen
The group of life-long Republican Party consultants who, under the name "The Lincoln Project," got very rich in 2020 with anti-Trump online messaging has spent weeks responding to numerous scandals on multiple fronts.
Despite the gravity of those scandals, its conduct on Thursday night was in a whole new category of sleaze. It not only infuriated their long-time allies, but also constituted the abuse of Twitter's platform to commit likely illegal acts.
That the primary effect of the Lincoln Project was
to personally enrich its key operatives by cynically exploiting the fears of U.S. liberals has long been obvious. Reporting throughout 2020
conclusively demonstrated that the vast majority of the tens of millions of dollars raised by the group was going to firms controlled by its founders. One of its most prominent founders — GOP consultant Rick Wilson — personally collected $65,000 from liberals
through GoFundMe for an anti-Trump film he kept promising but which never came;
to this date, he refuses to explain what he did with that money.
A
study conducted after the 2020 election found that the group's effect on the election's outcome was trivial to non-existent — not surprising given its penchant for spending money on ads that aired in electorally irrelevant places such as Washington, D.C. or which circulated almost exclusively in liberal cable news and social media venues, and thus had no purpose other than to enable its consultants to take large commissions from the ad spending.
They were producing ads solely for liberals, with the overriding intent not of defeating Trump but inflating their net worth. And it worked: until they were no longer needed.Heading into the 2020 election, most of the U.S. media was uninterested in, if not outright hostile to, any reporting that might have helped President Trump's re-election bid. As a result, the Lincoln Project continued to enjoy media veneration even as the magnitude of its scam became increasingly obvious. But with Trump now safely vanquished, the Lincoln Project is dispensable, and the protective shield it enjoyed against any real journalistic scrutiny is — like its reputation and prospects for future profiteering — rapidly crumbling.
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