
© Chris Ratcliffe/Bloomberg
Several major companies have pulled their advertising from YouTube
after their ads were shown on videos of young children that had attracted scores of comments from pedophiles.
The development comes just two days after YouTube announced a campaign to prevent inappropriate content and comments
on its kids programming.
An investigation reported Friday by U.K.'s
The Times found comments from hundreds of pedophiles posted on YouTube videos of scantily-clad children. Among the videos, most of which looked to have been uploaded by the children themselves, was a clip of of a pre-teen girl in a nightgown that had 6.5 million views, the
Times said.
The YouTube algorithm would then suggest other, similar videos, say of other children in bed or in baths.Several big-name brands including food companies Mars (M&Ms, Snickers) and Mondelez (Oreos, Cadbury), Diageo (Guinness, Smirnoff vodka, Johnnie Walker scotch whisky), and German retail chain Lidl pulled their advertising from YouTube upon learning their ads ran alongside the videos,
The Times first reported.
"We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content," said Mars, the McLean, Va.-headquartered food maker said in a statement to
USA TODAY. "We have stringent guidelines and processes in place and are working with Google and our media buying agencies to understand what went wrong. Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube and Google."
Comment: Perhaps the reason they are laughing at it is that it has gotten to the point of hysteria, where every and any little thing can be construed as harassment. In particular, the comments by those in the film aren't too surprising, as it appears they have an understanding of how that business works. Not to say it's right or condone it - as this reporter notes: See also:
Contrary to what Western media says, Russia leads the world in women's rights
A view from the outside: The media's coverage of "sexual harassment of women by powerful men"
The Trials of Masculinity, Feminism and the Modern Male