
© Matt Rourke / Associated Press
I'm watching this week as the so-called "Resistance" movement changes their attack on Trump from "Russian Puppet" to "Trump is crazy." This has the look of a coordinated change. Watch how often you will see "Trump is crazy" articles and commentary in the coming weeks as the Opposition Media tests this new line of attack.
Trump eviscerated the "Russian Puppet" line of attack by lobbing 59 Tomahawk missiles at a Syrian air base under the nose of Vladimir Putin. That made Trump look very un-puppetish. And it dismantled the Resistance's primary line of attack. They needed a new approach.
The Resistance's new approach is "Trump is crazy."
This persuasion play is strong because it will work well with future confirmation bias. You can make almost anything sound crazy if you try. For example...
- Did Trump not know Andrew Jackson died before the Civil War? He must be crazy!
- Did Trump make an exaggerated claim about something like he always does? He must be crazy!
- Did Trump say something provocative that worked in his favor even if you don't understand why? He must be crazy!
One sign of a persuasive attack is that it primes people for confirmation bias.
Once you start seeing Trump as crazy, you'll automatically see it in everything he does. If he forgets something important, crazy! If he gets a fact wrong, crazy! If he gets tough on an adversary, crazy! If he says he will do something that is hard, and you don't think he can get it done, crazy!
The "crazy" approach is good persuasion. I give it an A+.
Comment: On the Obama voters who switched over to Trump: