
Visit the website of Forbes.com and read the earnings forecasts for the New York Times Company, and you will notice the byline "By Narrative Science". Normally you have to open a copy of Wallpaper* to find someone with such a florid monicker. Except of course Narrative Science is not a person but a robot journalist - actually a set of algorithms which take data and turn it into words.
What started as an experimental lab at Northwestern University with journalists and technologists working together is now a fully-fledged business that turns data into stories of a type which will not be winning many Pulitzers, but which certainly pass the Turing test of making one unsure whether they were written by a person or machine. The lovable "stats monkey", which came from the same series of research experiments, does the same for sports stories, without the attendant vet bills, bananas and spelling errors associated with employing a real monkey.
Although this algorithmic approach to compiling stories is by no means new - the lab which spawned Narrative Science was conducting and publishing work a number of years ago - the ultimate ramifications of what the approach symbolises seem to be taking a long time to sink into most newsgathering organisations.










