More politically dependent than almost all other industries, arms manufacturers play for keeps in the nation's capital. They target ads and events sponsorships at decision makers while hiring insiders and military stars to lobby on their behalf.
Activist Tamara Lorincz recently posted a photo of an F-35 ad in a bus shelter in front of Parliament Hill. US weapons giant Lockheed Martin is pushing hard to win a $19 billion contract to supply the Canadian air force with a fleet of new fighter jets.
To gain a share of the public funds on offer arms companies target ads at political and military leaders, promoting their products in washrooms and bus shelters where Department of National Defence (DND) and Canadian Forces (CF) officials congregate. Rideau Institute founder Steven Staples pointed out that "
you can't walk around in Ottawa without tripping over some arms dealer on Spark Street."
Arms sellers also sponsor talks and exhibits attended by Ottawa insiders. They promote their brand at the Canadian War Museum, Gatineau-Ottawa airshow, Ottawa Chamber of Commerce, Conference of Defense Associations, etc.
Beyond promoting their wares in the nation's capital, companies advertise aggressively in publications read by Ottawa insiders such as
iPolitics,
Ottawa Business Journal and
Hill Times. "
Today's Morning Brief is brought to you by Canada's Combat Ship Team," noted a regular iPolitics ad. "Lockheed Martin Canada is leading a team of BAE Systems, CAE, L3 Technologies, MDA and Ultra Electronics to deliver the Royal Canadian Navy's future fleet of surface combatants." Their ads also foot much of the bill for journals read by military officials such as the
Canadian Defence Review,
Canadian Naval Review and
Esprit de Corps.
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