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"The campaign from Pacronym โ a political action committee affiliated with the nonprofit group Acronym โ represents the first major pivot to coronavirus-related advertising fewer than 250 days from the election."Acronym owns the technology firm Shadow, Inc., which was responsible for developing the infamous app used in the chaotic Iowa caucuses. As RealClearPolitics noted, the firm's founder and CEO, Tara McGowan:
"worked for Barack Obama's 2012 campaign and previously served as the digital director for NextGen America, a progressive organization founded by presidential candidate Tom Steyer."Acronym is funded by the "liberal dark money group" New Venture Fund, which is "part of a larger group called Arabella Advisors, which provides philanthropic guidance and manages four nonprofits," according to the nonpartisan ethics watchdog group Americans for Public Trust. Those also include the Sixteen Thirty Fund, Windward Fund, and Hopewell Fund.

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