
Kiev has arguably achieved more success on the information front, than on the ground. There the "fighters" aren't just journalists and information and psychological warfare specialists, but content makers and PR experts. Influencing the psyche, mindset, and emotions of ordinary people has become a big deal, as shaping Western public opinion is vital for President Vladimir Zelensky's regime.
The symbols of war
Anyone familiar with advertising and PR knows that tying an product to a colorful, memorable symbol, or slogan, will boost its popularity, especially in this era of short attention spans. During wartime, the same strategy works just as well with the news as with advertising and election campaigns.












Comment: In the end it will only matter what the US wants. The rest of NATO just follows along according to the dictates of the Americans.