Ambulances were lined up outside the Kay Bailey Hutchison Convention Center just after 11 p.m. Those who were more seriously injured were taken to the Parkland Hospital Burn Center.
Members of Dallas Fire-Rescue also asked that a Dallas Area Rapid Transit (DART) bus be used as a staging-area for between 30 and 40 people who were less seriously hurt.
"Apparently, as part of a motivational event being held at the location, several people attempted to walk across hot coals," said Dallas Fire-Rescue spokesman Jason Evans. "As a result, a large number of these people sustained burn injuries to their feet and lower extremities."
As many as five additional ambulances and two EMS supervisors, among other resources, were sent to the scene, Evans said. Most of those with minor injures elected not to go to the hospital.
Robbins Research International issued a statement that said, in part:
"In Dallas tonight, someone not familiar with the fire walk observed the event and called 911 erroneously reporting hundreds of people requiring medical attention for severe burns. While we are grateful to the quick and robust response from Dallas emergency services, only 5 of 7,000 participants requested any examination beyond what was readily available on site. We are pleased to have completed another successful fire walk for 7,000 guests and look forward to the remainder of an outstanding weekend with them."Last night was the first night for Robbins' "Unleash the Power Within" event. It's scheduled to run through Sunday.
On tonyrobbins.com the event schedule details the "Turn Fear Into Power" portion of the event and speaks about overcoming the roadblocks of fear. "Storm across a bed of hot coals," the website says. "Once you start doing what you thought was impossible, you'll conquer the other fires of your life with ease."
Tad Schinke, the head trainer for the Robbins' organization, said the event went as planned.
"I've been doing events with Tony for 23 years, and while it may not look like that way, this was a successful event."
More than 7,000 people participated in the fire walk without injury, and the organization does plan ahead to help people who have some level of pain or discomfort as a result, Schinke said.
The coal-walking venue was set up on a parking lot to the north side of the convention center. The injured could be seen limping back to the convention center to seek treatment, according to people on the scene.
This is not the first time people have been hurt at Robbins' seminars. In July 2012, nearly two dozen people reported being burned after a fire-walking exercise at a Robbins' event in San Jose, California.
If he is so successful, why does most of his success come from selling his idea of success to others who are busting their ass to survive or upper middle class snobs who want to be rich/famous?
He's a piece of it.