
© kozumelWhy we remember and why we forget: it’s context, fading emotions, deep processing, the ‘Google effect’, the reminiscence bump and way more…
Many people say they have bad memories, but the majority are wrong.
The way memory works can be unexpected, frustrating, wonderful, and even quirky - but not necessarily 'bad'.
For most of us the problem isn't with our memories, it's with understanding how memory works.
Here are ten interesting quirks of memory which provide a better insight into what makes us remember - or forget.
1. Context is kingWhat we can remember partly depends on the situation and mental state we are in at the time. This is because our memories work by association. The context itself can refer to all kinds of things: some things are easier to remember in a certain place, others when we experience specific smells, others when we are in particular emotional states.
One striking study which demonstrates this had deep sea divers learning lists of words either 15ft underwater or on dry land (
Godden & Baddeley, 1975). It turned out that when they learned words underwater, they remembered 32% of them when tested underwater, but only 21% when tested on the beach.
Of course our memories are far more complex than lists of words: many will have all kinds of contextual hooks, but the study neatly makes the point that for memory, context is very important.
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