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Once companies are using this type of technology for crime prevention purposes, there's no reason why they should not be using it for upselling their customers.And what if those customers don't want to be upsold? A Brookings Institute survey last month indicated half of Americans still oppose facial recognition for theft prevention purposes, let alone marketing, indicating Whoo.ai has an uphill battle ahead. Along those lines, 50 percent think there should be limits on the technology's use by law enforcement. Emails recently obtained by the Project on Government Oversight reveal Amazon has pitched its own facial recognition systems to ICE and other government agencies.
Comment: The accuser should be prosecuted and held liable for Precopia's legal fees. See also: