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Critics have also accused the law of trying to intentionally hide the information, by making it hard to access it. About a third of Americans - mostly elderly people and minorities - still don't use smartphones needed to scan QR codes with information, according to Statista.
"The reason why we are seeing such a burgeoning growth in the organic sector is because people realize that [GMO] labeling is really not there. They don't know what's in their food and they don't know the processes that have been used to produce their food," Kucinich said, stressing the importance of protecting the "USDA Organic" label.
"We have to make sure that organic labeling standards are maintained, because sadly, in this legislation there is a threat that GMO is may even be seen as a equivalent to organic," she said.
Both Kucinich and Baden-Mayer are confident that the newly signed legislation will face a backlash from consumers who are going to fight against it.

Comment: Read more about the microbiome and the role microbes play in protecting and regulating the 'self as superorganism':