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"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, and our ideas suggested, largely by men we have never heard of...It is they who pull the wires that control the public mind." — Edward L. Bernays, the Father of Propaganda in America and Sigmund Freud's nephew, from his seminal book Propaganda (1928).
"Entire populations, which were undisciplined or lacking in intellectual or definite moral principles, were vulnerable to unconscious influence and thus susceptible to wanting things that they do not need. This is achieved by manipulating desires on an unconscious level." - Edward Bernays, From the Annals of the American Academy of Political and Social Science (March 1947)

Comment: More beaming in our future...'Room Wars?'