Political scientists found that Hollywood movies are better able to change attitudes - in a left-wing direction - than advertising or news reports.
Todd Adkins, of the University of Notre Dame in Indiana, said audiences seemed to turn off their critical faculties when they reach the cinema.
Viewers come expecting to be entertained and are not prepared to encounter and evaluate political messages as they would during campaign advertisements or network news,' he said. More...
Dr Adkins' research, published in the journal Social Science Quarterly, was based on a study of 268 students who were asked about their political views, shown a film and then questioned again.
Half identified themselves as politically conservative.
The researchers noted a leftward shift in attitudes after the participants saw a film with a liberal message.
The movies were As Good As It Gets with Jack Nicholson and The Rainmaker with Matt Damon.
It emerged this week that the FBI considered It's a Wonderful Life to be sympathetic to communism when it came out in 1946.
Films such as those mentioned are painted as being political rather than portraying an empathetic view of humanity. The message is that any film that expresses a viewpoint that recognizes the value of all people is obviously a political message and people should be skeptical rather than open to the message portrayed in the film. The psychopathic conservative viewpoint is obviously the most appropriate. Part of the conditioning of the masses.