OF THE
TIMES

"Beyond the fiction of reality, there is the reality of the fiction." — Slavoj ZizekA hidden hand sways us from beyond the veil of the unseen. Through the metaphysical purdah insulating our reality from the underlying substrate, we are governed by its secret laws. The ancients grasped the most foundational of these as the Golden Mean, or some variation thereof; the keeper of checks and balances, the taut string of harmonic tension as the self-regulatory backstop of order. When that balance is upset or destroyed, things go haywire.
My second significant concern was the astonishing idea that the authors could "leave aside the ethical and political dimensions of this argument". How can psychologists leave aside the ethical dimensions of using fear, whether for an article or advising Government and drafting the plans in the first place?The psychologists base their claim that they wouldn't have recommended threat (even though they did) on a selective reading of the literature:
The scientific literature tells a very different story. It shows that frightening people is generally an ineffective way of persuading them to engage in health protective behaviours.However, basic facts, most scientific research in the field, and their previously published writings undermine their denial.
1. Anchoring
Along with his long-time collaborator Amos Tversky, Kahneman developed the concept and demonstrated the effect of anchoring. This is a phenomenon whereby, when we encounter a number early in a decision process, even when that number is completely irrelevant, we can be influenced by it and reluctant to move too far away from it. This can significantly affect the decisions and estimates that you make.
For example, if you are negotiating the price of something and the seller starts with an unusually high price, you might find yourself negotiating down from that high number rather than considering the actual value of the thing you're buying. Even if you end up paying less than the initial price offered, you might still pay more than you could have because your perception was "anchored" by that first high number.
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