The largest newspaper in Brazil, Folha de S Paulo,
announced late last week that due to
Facebook's recent changes to their news feed algorithm resulting in what the paper claims is "effectively banning professional journalism," it would cease publishing content on the social media platform.
The Guardian
reported that the popular Brazilian newspaper has an online and print subscription base of nearly 285,000 subscribers and
had roughly 204 million page impressions last December, according to the Communication Verification Institute, a non-profit media auditor. The company's Facebook page has
nearly 6 million Facebook followers.
The executive editor of Fohla, Sérgio Dávila, told The Guardian that
the paper's decision reflected "the declining importance of Facebook to our readers," but added that the recent algorithm changes to Facebook's Newsfeed had precipitated the decision. The paper claimed the new algorithm "privilege[s] personal interaction contents, to the detriment of those distributed by companies, such as those that produce professional journalism."
Comment: To satisfy our curiosity, here is a short interview with cyborgist Neil Harbisson: