Sharp eyed Watts Up With That reader Rick K spotted this advertisement on Yahoo News:
Catlin Arctic Survey Team Yahoo Advertising screen shot
© unknown

I double checked what Rick K reported, and yes, they are running this ad. Either they just don't care that they are running ads for "results" prior to any hard data being published or this is some sort of advertising scheduling slipup. Given how sloppy this laughable facade of a scientific expedition has been so far, publishing "live" biometric readings that were actually 30 days old, I'm guessing the latter.

Readers, feel free to witness this yourself, double check the experience at this URL.

You may have to refresh a few times since ads in the spot rotate. Here is the full sized advertisement:
Catlin Arctic Survey Team Yahoo Advertising screen shot
© unknown