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Like other tracking tools, canvas fingerprints are used to build profiles of users based on the websites they visit - profiles that shape which ads, news articles, or other types of content are displayed to them. But fingerprints are unusually hard to block: They can't be prevented by using standard Web browser privacy settings or using anti-tracking tools such as AdBlock Plus.The researchers found canvas fingerprinting computer code, primarily written by a company called AddThis, on 5 percent of the top 100,000 websites. Most of the code was on websites that use AddThis' social media sharing tools. Other fingerprinters include the German digital marketer Ligatus and the Canadian dating site Plentyoffish. (A list of all the websites on which researchers found the code is here).

"Our observations show that large loads of plastic fragments, with sizes from microns to some millimeters, are unaccounted for in the surface loads. But we don't know what this plastic is doing. The plastic is somewhere - in the ocean life, in the depths or broken down into fine particles undetectable by nets."




Comment: You are being tracked online and offline by email addresses given at walk-in retail stores, advertisers tracking your real name through onboarding services, routine purchase tracking, and matching online and offline identities by data brokers. These are some of the known mechanisms. What else are they doing? A BIG OPT-OUT anyone? Here's one: AddThis opt-out