Viewers of Toddlers and Tiaras were left in shock yesterday after a pageant mother described the means they use to get their children ready for the stage.

Six-year-old Alana Holler, and her mother June, from McIntyre, Georgia, are the subjects of this week's show.

Mrs Holler, a self-proclaimed 'Coupon Queen' told producers that she has tried various products to excite her daughter, including feeding her with Pixie Stix - tubes of powdered sugar referred to as 'pageant crack' - but an unidentified 'special juice' is her new secret weapon.

She says: 'We had tried Pixie Stix... We went through fifteen bags at one pageant, and it just don't do anything for her.'
Beauty pageant contestant Alana, takes two gulps from an unlabelled drinks bottle
With the sugared sticks failing to boost her child's energy levels June resorted to making her own liquid concoction.

'A lot of pageant moms and people know what the "special juice" is - everybody has their different concoctions, "special juice" is to help her energise her.

'A lot of moms say, "Oh, well you're doping up your child", well hey, no I'm not. I'm not hurting her', she continued.

'...She just drinks it for pageants, to give her that extra "oomph". So, whatever works for your child, use it.'

A bystander explains: 'They want their child to stand out, so you've got those moms that are going to do whatever is necessary to put their child in that light.'

No matter how safe Mrs Holler claims her daughter's 'special' drink is, viewers have voiced their concern about its effects on the youngster's behaviour.

Moments after having her 'special drink' Alana takes to the floor for some stomach spins
No brand names are mentioned on the show, but many have speculated that the drink is Mountain Dew, a caffeinated soft drink. Others believe it even contains alcohol.

Mrs Holler is filmed instructing Alana to take 'two big gulps' from an unlabelled drinks bottle. Within seconds the change is apparent.

The young pageant contestant starts rapidly swinging her arms over her head and spinning around on the floor, exclaiming: 'My go-go juice is kicking in right now!'

After her drink fix, Alana takes to the stage in a plaid shirt displaying inches of stomach to perform a routine, inspired by sex symbol Daisy Duke.

Energized: Alana spins around dressed in an outfit inspired by sex symbol Daisy Duke
Describing how the drink makes her feel, she says smiling: 'Go-go juice makes me laughy, and play-ey, and makes me feel like I want to pull my mommy's hair.'

It seems Alana is already a spirited child though. She has a bizarre speaking manner that is at once precocious and incoherent.

She tells the camera: 'Those other girls must be crazy if they think they're gonna beat me, honey boo boo child!'

She reveals that she wants to win pageant to make money because 'a dollar makes me holler, honey boo boo!'

But she is not entirely enthusiastic about the pageant experience. She says: 'Beauty is so boring, I don't want to do it.'

Mrs Holler's enthusiasm is more than evident though. As her daughter takes to the stage, she is filmed yelling encouragement, and instructing dance moves.
Work it smoochie: Alana's mother June cheers on from the audience as her daughter takes to the stage after drinking an unidentified concoction

When she is not accompanying her daughter on the pageant circuit, Mrs Holler says she spends her time collecting money-saving coupons and stockpiling hundreds of household products - a pursuit her daughter claims she wants to follow.

Footage taken inside the family home reveals rooms stocked with hundreds of items ranging from toilet paper to rolls of aluminium foil.

This is the latest shocking revelation from TLC's controversial reality show Toddlers & Tiaras which tracks the bizarre world of U.S. child beauty pageants.

The show has caused outcry with many who believe that it could influence youngsters to adopt inappropriate behaviour and campaigners set up a Facebook group, 'Take Toddlers And Tiaras off the Air!' in a bid to have the plug pulled on the show.

Previous series have featured children as young as three, emulating inappropriate characters including a prostitute from Pretty Woman and buxom country singer Dolly Parton.

Comment: In a saner culture, the pageant circuit would be considered child abuse - not entertainment. What type of character disordered individuals consider it appropriate to dress young children in suggestive attire?