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The new company intends to be an FDA approved manufacturer and will either directly manufacture generic drugs or sub-contract manufacturing to reputable contract manufacturing organizations, providing patients an affordable alternative to products from generic drug companies whose capricious and unfair pricing practices are damaging the generic drug market and hurting consumers. The company will also seek to stabilize the supply of essential generic medications administered in hospitals, many of which have fallen into chronic shortage.
"My first approach was colorpuncture from Peter Mandel. One evening, I met a friend of mine. I told him I would like to go deeper into the colorpuncture issue and learn more about that. He handed me a book by Darius Dinshah, 'Let There Be Light: Practical Manual for Spectro-Chrome Therapy' ...
I thought this is really a fascinating color system. It's not only a color therapy method, it's also a beautiful color system - [the way] Dinshah arranged these 12 basic colors, how they compose the Spectro-Chrome color wheel is a pleasure by itself, because it's very symmetric and there's a very logical plan behind it. I started to evaluate this method on my own."
Company research indicated that brand loyalty starts young, and once formed it is hard to break. "I would say 90 percent of all soft drink marketing is targeted at 12- to 24-year-olds. . . . It was how we spent all of our time."
Comment: This flu season seems to be a doozy, with multiple countries reportedly being overwhelmed. See: