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Jumping the shark is an idiom popularized by Jon Hein that was used to describe the moment in the evolution of a television show when it begins a decline in quality, signaled by a particular scene, episode, or aspect of a show in which the writers use some type of gimmick in an attempt to keep viewers' interest, which is taken as a sign of desperation, and is seen by viewers to be the point at which the show strayed irretrievably from its original premise. The phrase is based on a scene from a fifth-season episode of the sitcom Happy Days when the character Fonzie jumps over a shark while on water-skis.Thanks to Russia, ISIS is now on the decline: BREAKING: Russia launches 26 missiles against ISIS from 4 warships ... in the Caspian Sea
The usage of "jump the shark" has subsequently broadened beyond television, indicating the moment when a brand, design, franchise or creative effort's evolution declines.
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