al-Qaeda
Since 2011 two propaganda campaigns have attempted to sell al-Qaeda in Syria as "moderate". The purpose was to justify the arming and cooperation with al-Qaeda to eliminate the secular Syrian state. Recently a third "moderate al-Qaeda" wave has been launched. A possible purpose is to use al-Qaeda in a new war on Hizbullah in Lebanon.

The first wave occurred in October 2013. We wrote about it in Your Moderate Cuddly Homegrown Al-Qaeda. The New York Times, the Washington Post and various other outlets depicted al-Qaeda in Syria, which was operating together with U.S. supported "moderate rebels", as tempered and less harmful than the Islamic State organization ISIS. Meanwhile the "moderate rebels" allied with al-Qaeda were engaged in sectarian massacres against any Syrian non-Muslim. (The media has always whitewashed that part of the rebels' record.)

Two years later a second pro al-Qaeda campaign was launched. Qatari and Israeli lobbyists tried to sell al-Qaeda as a force that could be used to fight ISIS and the Syrian government. The neoconservative General Petraeus promoted an U.S. alliance with it.

Both campaigns muddied the waters but were not completely successful. Al-Qaeda in Syria, under its various names and alliances, continued to be officially recognized as terrorist group. But hidden from mainstream reporting the CIA armed it by providing freely to the Free Syrian Army rebels who were allied with it.

In May 2016 the Wahhabi paid anti-Syrian propagandist Charles Lister still had to ask the "moderate rebels" to better hide their allegiance with al-Qaeda. The same Charles Lister is now engaged in the third attempt to whitewash al-Qaeda into some moderate entity. Lister is claiming that the latest renaming of al-Qaeda/Jabhat al Nusra/Jabhat Fateh al-Sham into Hayet Tahrir al-Sham (HTS) was a serious step away from al-Qaeda's global leadership and ideology towards a local moderate position:
While still a jihadist group seeking the creation of local Islamic Emirates as future components of a global caliphate, HTS bore virtually no loyalty or allegiance to al-Qaeda or Nusra.
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A groundless and frequently conspiratorial debate isolated to the distant Washington, D.C., beltway claimed the evolution of Nusra-to-JFS-to-HTS was merely a ploy to fool the West.
Unfortunate for Lister the fake "moderate" HTS does not agree with his claims:
HTS leaders themselves say the initial AQ break was a ruse. ... Nusrah's leadership sold the al-Qaeda split internally on the grounds that it was basically false.
The Lister piece seems coordinated with a pamphlet from the Pentagon think-tank RAND (also published in Foreign Affairs) which again sells al-Qaeda as "a moderate alternative":
It remains unthinkable to most that the term "moderate" could ever be applied to an affiliate of the group responsible for the attacks of September 11, 2001. But al Qaeda's Syrian franchise has quietly emerged as the less extreme alternative to ISIS within the jihadist universe. And that could spell a situation, at least in the long term, in which al Qaeda begins to resemble the Lebanese group Hezbollah.
The comparison with Hizbullah is laughable. Hizbullah is a local Lebanese group founded to fight against the Israeli occupation of its country. It is currently engaged in Syria to protect Lebanon from attacks of al-Qaeda and the like. Hizbullah never seriously engaged outside of that role. It refrains from sectarian strife and unlike al-Qaeda does not have an expansive ideology. Al-Qaeda and its "rebel" affiliates continue to strive for a global emirate and brutally oppose any person and entity that does not follow their Salafi/Wahhabi rules. To depict these groups as similar is not sound analysis but sets the stage for a "fair" confrontation between them.

Turkey has recently negotiated and allied with al-Qaeda to position its army against the Kurdish enclave Efrin in north-west Syria. The Turkish troops were escorted by al-Qaeda/HTS towards their positions. Officially Turkey continues to oppose al-Qaeda in any form. Its active co-operation with al-Qaeda received no negative coverage or condemnation from "western" media. It is expected that Turkey will later use al-Qaeda in Syria to justify an continued occupation of the country:
Ankara's troops entered the northern Syrian city of Idlib - following an understanding with al-Qaeda - without any clash. This indicates that Turkey has not ended its role within Syria or the role of al-Qaeda: Ankara is expecting to play the al-Qaeda card when its forces will be asked to withdraw from Syria.
The campaign to whitewash al Qaeda was also joined by the Syrian "rebel journalist" Moussa al-Omar who reports from northern Syria that he fails to find any al-Qaeda at all. The current propaganda wave trivializes al-Qaeda in Syria and prepares for further cooperation with it. But the CIA is no longer arming the "rebels" and has no further immediate purpose for al-Qaeda.

What then is the operational aim behind this?

A hint may be in a recent announcement by the Saudi minister Thamer al-Sabhan who is well known for his extreme sectarian positions. The U.S. envoy McGurk recently introduced Thamer to the eastern Syrian tribes who were allied with ISIS until they were bought off to act as U.S. auxiliaries. Shortly thereafter Thamer visited Lebanon:
Firebrand Saudi State Minister for Gulf Affairs Thamer al-Sabhan on Monday called for "toppling Hizbullah" and promised "astonishing" developments in "the coming days."
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Referring to his Sunday tweet about the Lebanese government, the minister said: "I addressed my tweet to the government because the Party of Satan (Hizbullah) is represented in it and it is a terrorist party. The issue is not about toppling the government but rather that Hizbullah should be toppled."

"The coming developments will definitely be astonishing," al-Sabhan added.
Nicholas Noe reliably reports from Lebanon. He warns of an upcoming campaign:
Nicholas Noe‏ @NoeNicholas Oct 30

Strong pessimism over this next stage here in Lebanon 4 Syria+Leb. Little hope of draw down/stabilization. New+deeper conflicts on the way
It looks very likely that the major conflict some of us have warned of for a while, w/ Hezbollah as primary target but huge effect, is near.
Hizbullah can only be fought by a force with a strong ideology that nonetheless is acceptable to the outside world. Fighting Hizbullah is a long pursued aim of the Saudis. Earlier Saudi proxy forces in Lebanon failed because they lacked the right mindset and support. A "moderated" al-Qaeda, transferred through Turkey via sea to Lebanon, would be the adequate tool for a renewed anti-Hizbullah campaign.