© Agence France-PresseThe logo of social networking website 'Twitter' is displayed on a computer screen in London.
The trouble started Saturday, when the cereal company's British marketing arm urged its Twitter followers to share, or retweet, a post promoting its Give a Child a Breakfast campaign.
"1 RT = 1 breakfast for a vulnerable child," the tweet read.Twitter users immediately criticized the company, accusing it of exploiting vulnerable children to promote its brand.
Some social media users suggested Kellogg's was essentially holding hungry children hostage by depriving them of food unless the campaign was promoted.
"@KelloggsUK: 1RT = 1 breakfast for a vulnerable child" Anyone else find this kinda creepy? Like sayin "Help us advertise or kids go hungry"Kellogg's UK apologized, saying its wording was poorly chosen, and deleted the tweet.
- James Wong (@Botanygeek) November 9, 2013
The company also clarified on Twitter that its campaign gives "funding to school breakfast clubs in vulnerable areas."
According to the campaign's website, Kellogg's hopes to donate 2 million breakfast meals to needy children and encourages social media users to share posts about the campaign or purchase specially packaged products.
Reader Comments
Kelloggs apologized? Really? Who are these "vulnerable" children Kellogg's wants to feed? Children who's parents don't make enough money to buy good food? What Kellogg's sells, it's poison! It's full of sugar (GMO), food colorants, i.e. neurotoxins that poison the brain, GMO wheat, rice, oats (some construction materials of unknown origin) and "vitamins" (yeah, produced from GMO bacteria, or containing GMO ingredients). It doesn't even look like food. As in case with this company oat cereals they tells us that their crap is good for the heart! Big lie! Now, this corporation and it's affiliates flooded the school lunch programs with their poisons not only in UK, but in the US too. And It's called donations. Imagine that! All this "caring", how touching! This company and many others like it seem to be determined to spread it's poison under any pretense. I see children eating this crap everyday, and it's really hard to watch. Why children like it and can't resist eating this poison? Because it's sweet, colorful, it comes with these cardboard packages (what is outside is inside too) with cute pictures and cartoon characters. Many children now are addicted to it. Not a pretty picture. They see other children and adults eating this (for breakfast!), watch the manipulative ads on television and seems that it's a norm now. There is nothing normal or healthy about that. It literally kills or makes a person sick without even a person realizing it. And in the process the owners of this giant corporation make a lot of money.
And what the sugar an wheat come from? From GMO beets _[Link]and GMO wheat (and even if it wasn't GMO, sugar is extremely addictive; it's poison too and causes so many diseases, diabetes being one). The Kellogg's company works in tandem with Monsanto corporation that poisons human bodies, pollutes the land and water. Monsanto corporation who's members were appointed by president Obama, to the highest positions in the US government, not only openly now plants it's GM crops, it secretly plants GMO experimental material, wheat and grasses for example, that pollute nearby fields transforming conventional crops into GMO varieties. And it's not a coincidence when one read so many reports when farmers find their fields "mysteriously" contaminated with GMO, and then Monsanto moves in and claims it as their property. It is deliberate and intentional action to control the US food supply. More on this here _[Link] The executives of the companies like Monsanto, Dow and Sygenta, politicians and the government agencies formed a front reinforced with FBI are destroying the earth and poisoning everything in sight including the US citizens. Look at these names: Toby Moffett, Dennis DeConcini, Margaret Miller, Margaret Hale, Mickey Kantor, Virginia Weldon, Josh King, David Beler, Carol Tucker-Foreman, Linda Fisher, Linda Wahud, Michael Taylor, Hillary Clinton, Roger Beachy, Islam A. Siddiqui, and these have a long history in the US government appointed by presidents Obama and Clinton and the Bush Sr. Why are they doing it? They are following the depopulation agenda, a plan that Kissinger explained in 1970 by saying: "Control oil and you control nations; control food and you control the people." So, who are the real terrorists? This cabal of psychos! This is the same Monsanto that produced an Agent Orange that was sprayed by the US government during Vietnam war. It killed indiscriminately: forests, people of Vietnam and the US soldiers, causing cancers. How many children who's parents were affected by it, were born with horrific malformations and suffering from cancers? No one really knows. That many! And it's still ongoing after so many generations since the war. And these murderers are in charge of our food supply.
The effect of GMO and the Roundup weed killer produced by Monsanto _[Link] on human health are staggering. Cancer, "autoimmune disorders allergic diseases, cardiovascular disease, and some infectious diseases like osteomyelitis." _[Link] It alters gut flora and it may even interfere with human genetics, i.e. genetically alter people permanently. _[Link] GMO and Glyphosate pollute earth and water! It is a plague. That's why so many citizens of the countries around the world are fighting back destroying GMO fields _[Link]This evil has to be stopped! It needs to be banned forever.
Do you really think that all this GMO labeling will help? No. Who in their right mind would trust these creeps with what their write on their labels? I don't. All these so-called organic companies playing the game too. Organic nowadays doesn't mean GMO free. The owners of Monsanto and their friends, politicians, lawmakers, lawyers are playing games trying to destruct from the real issue: what they are doing behind the curtain. They are real threat to people's health! They destroying are mother Earth! Sue the politicians who support this calamity, drive them out of their cozy offices, flood them with phone calls. Look what citizens of Hawaii are doing! _[Link]It's a good example to follow. Look what citizens of many other countries are doing! _[Link] I wholeheartedly support it!