ACT.IL Israel app
The dozen or so Israelis sitting around a conference table at a Jewish community center in Tenafly, New Jersey, on a recent Wednesday night didn't look like the leading edge of a new Israeli government-linked crowdsourced online propaganda campaign.

Tapping on laptops, the group of high school students and adult mentors completed social media "missions" assigned out of a headquarters in Herzliya, Israel. Later, some planned the shooting of a pro-Israel video that weekend. At the end of the evening, adult mentors filled out a form to send a report back to the office in Herzliya.

Call it a pro-Israel human "botnet."

The Herzliya headquarters is the base of Act.il, a hybrid Israel advocacy effort and online information operation. A joint project of two Israeli not-for-profits, it is led by former Israeli intelligence officers and has close ties to Israel's intelligence services, its Ministry of Strategic Affairs and American Jewish casino billionaire Sheldon Adelson. Act.il's leaders frame the program as an effort to counterbalance anti-Israel attitudes online.

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