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In the TV spot, "Poolside," actor Neal McDonough walks past family members through a large, brightly lit home, asking, "Why do we work so hard? For what? For stuff?"
Conservatives have praised the ad as a celebration of the American work ethic, but Proops said on his Feb. 17 podcast that the narration missed the point - badly.
"There's places in Europe where they take off the whole month of August - the whole month!" he said, paraphrasing the commercial. "We're not like that in America. In America, we put our nose to the grindstone every g*ddamn day and suck our corporate master's d*ck until the j*sm fills us up like a milkshake."
"We don't care how much nose we have left when the grindstone burns it all off or what our kids' orthodonture looks like as long as our corporate masters are sated," said Proops, who hosted the TV show "Whose Line Is It Anyway?"
He said the commercial referred specifically to France and facetiously wondered why someone would want to spend a month with his or her family instead of working.
"Why would you want to be with your loved ones with a paid vacation and a paid maternity leave when you could just work more and more and more, and never get anything for it except a slap in the f*cking face when your retirement comes - and probably fired before that pension kicks in?" Proops said.
"At at the end (the actor) looks at the camera and goes, Cadillac - because it's all about your f*cking c*ck and sh*t, the way it gleams in the golden sunlight when the dappled rays come down and the evening wanes and we realize we're better than China and India and Brazil or any of the other countries that are going to kick our f*cking ass and rape us anally in the next 10 years," Proops said.
The automaker's director of advertising denied the widely panned commercial was aimed at the top 1 percent of wage earners, saying it was targeted at customers who make about $200,000 a year.
Cadillac spokesman Craig Bierley said the ad was not intended to encourage hard work or sacrifice, but instead to suggest that hard work has its rewards - in this case a luxury automobile.
Cadillac does not usually need to extol the virtues of capitalism to sell its cars, but this ad is pushing a plug-in hybrid coupé that sells for $75,000 and up.
Proops said he preferred the French lifestyle to America's work ethic.
"France failed at almost everything except having the best quality of life than almost any other country in the world, and if you've ever been to France you can go to a restaurant at 1 in the morning and get a f*cking to-die-for f*cking steak and a salad, and the house wine is awesome beyond measure," he said.
"They take a month off," Proops continued. "A month? Who wouldn't want to push a millstone around this circle with a carrot dangling in front of their nose? What kind of a f*cking idiot wants to enjoy life every day, having sex with their wife and looking at their loved ones with a gleam in their eyes, spending golden moments sharing outstanding f*cking poetry with people that mean the most to you and make your heart reverberate and every golden dawn is like a sunbeam aimed directly at the heart of your soul?"
Proops dismissed Republican concerns about the dignity of work, pointing out that the top 40 hedge fund managers were paid $16.7 billion - the equivalent to 400,000 ordinary workers.
At the same time, he noted that the nation's richest people complained that they weren't shown enough deferential respect.
"You must understand that we're getting very close, and I would never say this because I don't promote violence in any way - let me put this in a metaphorical sense, and I hope you understand - it's time to sharpen our metaphorical guillotines, that we're getting real, real f*cking close to the Louis and Marie Antoinette era," Proops said.
Listen to the entire podcast posted online by GregProops.com.
That guy is great. Kind of lost me on the affordable care act though.... pretty sure most people here are beyond the right-left paradigm gig. Obama and his friends don't care about us... big pharma on the other hand...