After 30 hours of work, Mita Diran collapsed and died

news.com.au
Thu, 19 Dec 2013 06:51 UTC

© Facebook

On Saturday copywriter Mita Diran tweeted about working for 30 hours straight at her Indonesian agency job.

The next day the 24-year-old was dead.

Not long after writing what would be her final tweet, Mita collapsed, fell into a coma and didn't wake up.

She suffered heart failure and died.

It is not yet clear what caused Mita's death.

Her father, also an ad agency employee, attributed his daughter's shock death to overwork.

While local media reports blamed long hours coupled with her addiction to energy drinks.

Her chilling Twitter feed shows the life of a young copywriter struggling with the excessive demands of her work at the Indonesian arm of global ad agency Young & Rubicam. The agency is owned by Oglivy & Mather.

Advertising agencies are known for having a high pressure environment, as employees struggle to meet short deadline demands.

Feeling the stress, in 2011 Mita took to Tumblr with an open plea.

But her cry for help was ignored and she continued working at an unsustainable pace for years - often finishing at 2am. Or 4.45am.

The self-proclaimed geek managed to stay awake with a mix of Red Bull and vodka.

Her final Tumblr post, titled "She is poisoned", poetically detailed how she felt like a hostage in a life where she was losing sleep, her appetite and her mind.

After her death, other agency workers came out in support for Mita, hoping to stop the tragedy happening again.

They begged young workers not to work themselves to hard, to think about their health and remember it is just a job.

Young & Rubicam released a statement, advising it would shut its office on the day of her funeral to pay respects to a much-loved employee.

Don't work too hard, take a break and enjoy life.

Comment: The inhumane workaholic culture to which many people fall prey in our world today is a creation of psychopathic greed: more slaves to them equals more money, so that they continue to have the power and the control. For us, it equals to stress, unhealthy habits to cope with an already unhealthy system, that can deteriorate us on all levels and lead to our untimely death.

Mita's request was very simple, very humane. To just sit with another and share their lives. But who listened? It's natural for psychopaths to be and act as they are; What is so tragic is that they are able to mold us through life-long conditioning into their "image"!