The flying Dutchman has turned out to be a lying Dutchman after human birdman Jarno Smeets confessed that his film showing him using a pair of wings to fly like a bird was in fact a hoax.
Mr Smeets, told a Dutch television programme on Thursday night that he was in fact the animator Floris Kaayk who had made the film as an experiment in how viral online media works.
He developed the video over an eight-month period not as a deliberate fake but as a way of "telling a story via a blog".
"It's about the dream so many people have," he told the De Wereld Draait Door television show about the fantasy of flying unaided like a bird.
There have been an estimated nine million viewers of Mr Kaayk's video despite scientific scepticism over the apparent successful test flight of a 17-metre wing suit contraption.
The NRC Handelsblad newspaper concluded today that: "The Flying Dutchman is now essentially proved to be the Lying Dutchman."
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I think the most crucial thing is you must be able to tap into a vital human urge that encompasses unrecognized fantasy(like hero theme, adventurer theme, overcoming odds theme etc) and present it in away that resonates with the audience, that means camera-work, angles, editing etc has to be employed to full effect then finally the music helps push the emotions up and down and that is vital to imprint.
For example, there used to be this craze with picking up women acouple of years ago and the progenitors said that one of the most important things to get a woman to imprint on you is you have to make her emotional state swing(having that ability to control when it goes up(smiling, happy etc) and when it goes down(so she needs/wants to prove herself to you)), this way you'll develop meaning to her. I think the same is true in viral videos, people want there emotional heart strings pulled so like here when the music really gets going you get that feeling of exhilaration that wasn't there before and when he lands safely the music recedes bringing that feeling down where you almost heave a sigh of relief but are happy he/they pulled it off and sharing in his emotions present on his facial expressions.
OSIT.