A Durham man convicted of fraud for selling bread that was falsely labeled as gluten-free has been sentenced to at least 9 years in prison.

WRAL-TV reports that Paul Evan Seelig could serve up to 11 years in prison under the sentence handed down Tuesday. The owner of Great Specialty Bread Co. had been convicted of 23 counts of fraud.

Seelig admitted on the stand that he lied to state investigators but blamed his suppliers for the gluten found in bread he sold at the North Carolina State Fair and the fairgrounds flea market. Gluten is an ingredient commonly used in bread that can cause illness in people with celiac disease and other intestinal problems.

Source: Associated Press