OF THE
TIMES
History will have to record that the greatest tragedy of this period of social transition was not the strident clamor of the bad people, but the appalling silence of the good people.
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Edward Bernays knew this in 1920!
This has been the whole concept behind targeting advertising and marketing - including the marketing of politicians - since that time!
So: What's new about it???
About the only new aspect to this story is that tracking of your personal likes and dislikes via the internet could allow more precise targeting. In the past, the expense of creating 20 different ads for 20 different personality types and delivering each to the correct person would have been prohibitive. Now this is in the realm of the possible.
The old technique involved: 1) Getting the demographics of your target audience, then 2) using surveys, focus groups, etc. to find the majority personality traits held in common by that group. It was a compromise, but it worked fairly well.
I don't believe these guys one minute when they say this is "something new." It might be new to talk about it in public, but it is most definitely NOT a new idea!