
© The Irish TimesCardiovascular disease kills some 10,000 people in Ireland each year, the equivalent of the capacity of Hill 16 in Croke Park.
Donal O'Neill's father, Kevin, had hardly put on any weight since the 1960s when he won two All-Ireland football medals with Down.
He was always fit and never drank alcohol but in January 2010 he had a heart attack. Though he pulled through, Donal, who founded the Gaelic Players' Association in 1999, was perplexed.
"I got angry," he says. "I come from a marketing background. I've worked with the big food companies. I know what they do. The more I found out how far removed we are from what works in maintaining health, the more annoyed I got.
"I started to think it was a little bit strange for a man who had been so fit and healthy - he had sailed through these stress tests for checking heart issues.
"That was my starting point and then I thought, 'Am I next?' When they moved to look at my father's brother, my uncle Seán O'Neill, who was the more famous footballer, they discovered he had type 2 diabetes; again - not a man who had abused himself in any way. The research fascinated me."
His craving led to a documentary entitled
Cereal Killers, which has just been released by Yekra, the same American company that distributed Oliver Stone's movie,
Looking for Fidel. It investigates cardiovascular disease, which kills 10,000 people in Ireland a year, the equivalent of the capacity of Hill 16 in Croke Park, remarks O'Neill.
Despite not having any film-making experience, O'Neill produced
Cereal Killers with sports physiologist Prof Tim Noakes. O'Neill is also the focus of the film, as he undertakes a 28-day, high-fat diet monitored by Noakes and his colleagues in Cape Town, South Africa, where O'Neill lives.
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