After hearing from hundreds of rape victims that the ads were extremely upsetting, even traumatizing, the board has decided to pull them:
The ads send the message that women are not only at fault for getting themselves raped - a societal bias reflected in and re-enforced by too many court decisions - it's your fault if your friend gets raped, too.
Last night, after receiving hundreds of phone calls and hundreds of email complaints, the PLCB has yanked the ads.
"We feel very strong, and still do, that when we entered the initial discussion about doing a campaign like this it was important to bring the most difficult conversations about over-consumption of alcohol to the forefront and all of the dangers associated with it - date rape being one of these things," says PLCB spokesperson Stacey Witalec.
"That being said, due to the number of concerns that we heard about that specific ad, and the victims especially that we heard from talking about how the image ... made them feel victimized all over again, we felt it was prudent to pull it."