The mass media - television, newspapers, movies, the Entertainment industry, book publishing, advertising, and now sports - is part of society's opinion molding movers and shakers which form part of what Noble Prize winning economist F.A. Hayek called "intellectuals." This all important group are not simply nerdy academic professors with patches on their sleeves, but are those who have the ability to shape public opinion, as Hayek describes:
Since at least the 1960s, the dominant opinion-molding sector of the mass media has been the electronic media, which has far outpaced newsprint and academia in influence. While its power may be on the wane in the Internet Age, it is still the most powerful and important tool in the political elites arsenal for imparting their agenda.It is the intellectuals in this sense who decide what views and opinions are to reach us, which facts are important enough to be told us, and in what form and from what angle they are to be presented. Whether we shall ever learn of the results of the work of the expert and the original thinker depends mainly on their decision. *
The electronic media, through its use of pictures and images, has been able to manipulate political outcomes and shape public policy discussions at almost every turn. As every media realist has long understood, the mainstream media has long been controlled by the Left which has used this power to counter any opposition to its narrative.