
© Matt Sayles / Associated Press Beverly Hills designer Jeremy Scott created the Adidas "shackle" shoe, which the company has announced it is pulling.
Barraged by expressions of outrage, Adidas announced Monday evening that it's pulling a shoe design that critics say evokes slavery.
The design, by eccentric Beverly Hills designer Jeremy Scott, features a plastic set of shackles. Initially it was met with disbelief, then fury, especially in online arenas. On Twitter, the shoes were labeled "Adidas slave shackle kicks." Talk of a boycott arose.
Early Monday, Adidas defended the shoes as the handiwork of a whimsical designer. By early evening, the shoe giant found itself in a public relations nightmare and announced that it had made a mistake.
The Adidas statement reads, in part: "The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery. Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."
Efforts to reach Scott on Monday were unsuccessful. But on Twitter, he suggested that the inspiration for his shoe came from a 1990s cartoon and toy,
My Pet Monster.