© Toru Hanai / ReutersGrown 'men' play the augmented reality mobile game "Pokemon Go" by Nintendo on their mobile phone as they walk at a busy crossing in Shibuya district in Tokyo, Japan, July 22, 2016.
The phenomenal success of augmented reality mobile game
Pokémon Go has doubled the market value of Japanese firm Nintendo which launched the game just two weeks ago. The game's popularity has triggered massive buying in Nintendo shares adding as much as $20 billion to the company's market capitalization which is now at almost $40 billion, even more than Sony.
Nintendo shares rose almost seven percent on Friday to 28,220 yen."I've never seen the trend of such a big company's shares changing so quickly in such a short period of time," said Takashi Oba, senior strategist at Okasan Securities as cited by the
Guardian.
Pokémon Go was first released in Australia and the US on July 6, and is now available in more than 30 countries.
The game has become the most successful mobile-based app in US history with 21 million daily active users. On Friday, the game was launched in Japan - the home of the Pokémon characters. Within two hours of the release, dozens of people could be seen playing it around Tokyo railway station.
Comment: You know it's bad when a government agency has to issue a warning about paying attention to tsunamis while playing Pokemon Go. This doesn't exactly jive with 'getting outside and having fun with your friends'. That's just a narrative that these gamers are latching on to excuse such mass dissociation from the world. Welcome to the new unreality.
See: Pokémon Go and mass dissociation: Anchoring the frequency of chaos and destruction