The children's commissioner has warned parents that they must intervene to stop their children overusing social media and consuming time online "like junk food".
As web use reaches record highs among children, Anne Longfield has attacked the new methods social media giants are using to draw them into spending more time staring at tablets and smartphones. In an interview with the
Observer, she said that parents should "step up" and be proactive in stopping their children from bingeing on the internet during the summer holidays.
Launching a campaign to help parents to regulate their children's internet use, she said time online should be balanced in the same way that parents regulate their children's diets. "It's something that every parent will talk about especially during school holidays - that children are in danger of seeing social media like sweeties, and their online time like junk food," she said.
"None of us as parents would want our children to eat junk food all the time - double cheeseburger, chips, every day, every meal. For those same reasons we shouldn't want our children to do the same with their online time.
"When phones, social media and games make us feel worried, stressed and out of control, it means we haven't got the balance right. With your diet, you know that, because you don't feel that good. It's the same with social media."
Comment: More reasons to ditch the social media: