Sarah Palin boards her One Nation Tour bus, which stopped at historical sites between Washington and New England, including the Fox News HQ in New York.
Did you catch the Sarah Palin tour bus sweeping through America?In case you managed to miss it, let me bring you up to date: That motor vehicle represented the sum total of Palin's "message" so far for 2012 - namely, "I'm still here, and I'm not going anywhere. So get used to it."
And, Palin might have added: "Listen, we all know I'm not going to be president in 2012, or ever. So what? You idiots in the media still treat me like I'm the presumptive candidate.' To quote Sally Field that time at the Oscars, 'You like me! You really like me!'"
Palin understands the media better than the media understand her - and that has been her special public-relations gift since she emerged from obscurity in August 2008. She is the message, not the words she speaks. When journalists take her seriously, they only add to her credibility. (Note: Palin has appeared as a contributor on the Fox News Channel, which, like MarketWatch, is owned by News Corp.
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The media first encountered this sort of media strategy in 1968 when Richard Nixon ran for president on a platform of going around the press corps to speak directly to the people in, what was for the times, a daring maneuver. Nixon showed that a candidate didn't have to pander to the Eastern establishment wing of journalism. Palin has polished up Nixon's approach and made it her own by concentrating on making pronouncements at her friendly rallies.