OF THE
TIMES


In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation - each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives - and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
Preface
It might seem that self-knowledge is a central topic in psychology.In some ways it is; from Freud onward, psychologists have been fascinated by the extent to which people know themselves, the limits of this knowledge, and the consequences of failures of self-insight. Surprisingly, however,self-knowledge has not been a mainstream topic in academic psychology. There are few college courses on self knowledgeand few books devoted to the topic, if we ruleout self-help books and ones from a psychoanalytic point
of view.
I think this is about to change. In recent years there has been an explosion of scientific research on self-knowledge that paints a different portrait from the one presented by Freud and his followers. People possess a powerful, sophisticated,adaptive unconscious that is crucial for survival in the world. Because this unconscious operates so efficiently out of view, however, and is largely inaccessible, there is a price to pay in self-knowledge. There is a great deal about ourselves that we cannot know directly, even with the mostpainstaking introspection. How, then, can we discover our nonconscious traits, goals, and feelings? Is it always to our advantage to do so? To what extent are researchers in academics discovering Freud and psychoanalysis? How can self-knowledge be studied scientifically, anyway? These are the questions to which I turn in the following pages. The answers are often surprising and have direct, practical, implications for everyday living. ...


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Try it for yourself! Above are some renditions of the pieces used in the study.