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I'd like to start by asking about your next book, Skin in the Game, the fifth of the Incerto series. You do something unusual with your books: before you launch, you put chapters out on your website. Why is that?Putting my work online motivates me to go deeper into a subject. I put it online and it gives some structure to my thought. The only way to judge a book is by something called the Lindy effect, and that is its survival. My books have survived. I noticed that The Black Swan did well because it was picked up early online, long before the launch. I also prefer social media to interviews in the mainstream media as many journalists don't do their research, and 'zeitgeist' updates [Top Ten lists] pass for journalism.
Comment: It would be interesting to know who's behind "Identity Evropa."