Don't Panic! Lighten Up!
Alain Robert was arrested Thursday after having scaled and descended the 430-metre (1,410 feet) Jin Mao Tower in Shanghai, dressed in his trademark Spiderman costume and without any ropes or safety equipment.
Klaus Wertenbroch (INSEAD, France), Dilip Soman (University of Toronto), and Amitava Chattopadhyay (INSEAD, Singapore) argue that problems arise from a fundamental mistake in how people perceive the value of currency, known as money illusion. The numerical value printed on a bill affects our perceptions of its real purchasing power, biasing consumer judgment during periods of inflation or when using foreign currencies. It may also have serious macroeconomic consequences as shown by European consumers' price perceptions during the change in 2002 from national currencies to the euro, the authors point out.
"We examine the psychological processes involved in evaluating transactions in foreign currencies," write Wertenbroch and his coauthors. "Our findings ... explain to marketers how currency denominations affect real spending or private label market shares."
A hoodie - a perceived growing menace lurking around Britain's shopping centers - is "a young person who wears a hooded sweatshirt, regarded by some as a potential hooligan," according to the new dictionary.
And wags, the pampered wives and girlfriends spending their partners' cash, take their place after a sterling performance accompanying the England football team at the 2006 World Cup.
From fashion circles, size zero slips into the dictionary, while muffin tops, the flabby bulge over the top of a tight pair of jeans, squeezes in.
Pro-ana, the belief that anorexia is a viable lifestyle choice, also makes it into the dictionary.
The switch to corn will contribute to an expected scarcity of agave in coming years, with officials predicting that farmers will plant between 25 percent and 35 percent less agave this year to turn the land over to corn.
Some 67% of the 2,500 people polled did not recognise "no through road" signs, and one-third could not identify the sign for "no motor vehicles".
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There was no indication that this sign posed a problem |