In Japan, "What's your type?" is much more than small talk; it can be a paramount question in everything from matchmaking to getting a job.
By type, the Japanese mean blood type, and no amount of scientific debunking can kill a widely held notion that blood tells all.
© AP Photo/Koji Sasahara
In the year just ended, four of Japan's top 10 best-sellers were about how blood type determines personality, according to Japan's largest book distributor, Tohan Co. The books' publisher, Bungeisha, says the series - one each for types B, O, A, and AB - has combined sales of well over 5 million copies.
Taku Kabeya, chief editor at Bungeisha, thinks the appeal comes from having one's self-image confirmed; readers discover the definition of their blood type and "It's like 'Yes, that's me!'"