© Alex Renton Gerber baby food which, the manufacturers claim, helps support brain and eye development.
The H.J. Heinz company, most famous for producing Heinz brand ketchup, has been reprimanded by the United Kingdom's Advertising Standards Authority (ASA) over an ad for its Nurture-brand infant formula.
According to the ASA, Heinz
made "unsubstantiated" and "unacceptable" claims that its product could support the growth of infant brains, bodies and immune systems.
The ad, produced by the Abbot Mead Vickers BBDO agency, stated that each child needs a "special combination of nutrients to sustain the incredible growth in its brain, body and immune system." It then went on to state that Heinz had produced Nurture specifically in order to "provide for those three essential aspects of growth."
The commercial concluded by saying that Nurture would help "nourish, protect and develop your baby."