
© CorbisDairy cows in the French countryside oblivious to the Tour de France peloton behind them.
First there was Kobe beef, Japan-born cows raised on beer. Now, the French have experimented with what is now called "Vinbovin" -- cattle being served two or three bottles of Languedoc wine a day.
The idea came from the president of an association of wine, Jean-Charles Tastavy. Languedoc-Roussillon winemaker Jean-Charles Tastavy conceived of his plan after hearing of studies in Spain and Canada that highlighted the merits of keeping animals happy to yield better meat.
"Why don't we do what others are doing elsewhere?" Tastavy said.
With the assistance of the General Council of Hérault and FDSEA, an association has been created, the brand "Vinbovin" trademark was created and the rules made.
2 or 3 glasses of wine a day"For each animal, alcohol intake should be equivalent to the amount recommended by health authorities for a man, namely two or three glasses of wine a day. For cattle, it is 1 liter to 1 liter and half," explains Tastavy.
In 2011, the draft of an essay, a first in France, was launched. And it is Chaballier Claude, who owns a ranch where the bulls are in surplus for slaughterhouses, which agreed to embark on this adventure. A second experiment is scheduled from August to September.
After the last harvest, three cattle received grape pomace supplemented by the rolled barley and hay at will, all washed down with water. Then, two liters of wine from Saint-Genies of Mourgues replaced the marc. "The cattle liked the menu and ate with relish," said Chaballier.