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If you're looking for new and better ways to save money shopping online, here's one: Abandon your shopping cart. Apparently, online retailers see a cart abandonment rate of about 65%, and many are eager to lure those customers back.
Earlier this month,
Reuters reported that several major brands including Home Depot and Best Buy have started following up with customers who don't purchase the items in their carts. In some cases, stores offer shoppers discounts or other perks to encourage them to purchase leftover items.
More traditional, offline retailers have experience encouraging customers to spend money too. And it's not just pushy sales staff, in a lot of cases,
the entire design of a store centers on tricking consumers into spending more money.
The classic example of this is the Apple Store. Cupertino company policy has all of a store's laptop screens set at the same 70-degree angle. Not only does this look good, it also forces customers to touch the computers to get a good view of their screens.
In general, Apple's store policy focuses on getting customers to interact physically with their products. That's why the leaders of the store's workshops have customers solve problems themselves, instead of showing them how to do something.
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