As Bud Light, once a beloved contender among the country's favorite beers, spirals down to the 14th spot, the repercussions resonate far beyond the brand itself.
A recent YouGov survey reveals the decline in Bud Light's ranking, casting it below competitors like Pabst Bue Ribbon, Miller Genuine Draft and Miller Lite. This seismic shift in popularity jeopardizes the livelihoods of the 65,000 people whose economic well-being is intricately tied to Anheuser-Busch InBev's success.
Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney that caused sales to plummet. In an interview with CBS, Whitworth emphasized that he is ultimately accountable for the actions of the company, expressing concern for the people whose livelihoods depend on Anheuser-Busch.
"It's the impact honestly on the employees that weighs the most on me," he said.
Whitworth called on people not to punish the workforce but rather to attribute blame to him. He made it clear that he acknowledges the repercussions of the promotion and urged consumers to continue supporting Bud Light.
While Anheuser-Busch has attempted to downplay Mulvaney's role in its overall strategy, Whitworth confirmed that the company will maintain its partnerships without making any changes. He did not explicitly apologize for the collaboration with Mulvaney, despite some consumers demanding an official acknowledgment of the mistake as a prerequisite for restoring their patronage.The company's actions have been perceived as a breach of the unspoken "bar rules" that strictly discourage discussions of politics or religion. As long as the company fails to acknowledge or address the concerns, it is anticipated that the boycotts will persist.In an effort to revive sales and regain consumer trust, Whitworth and Bud Light's brand head Todd Allen launched a new summer campaign. The company plans to triple its investments this year, including increased spending on sports, primetime and cable television advertisements. It remains uncertain whether these efforts will be sufficient to rectify the situation and rebuild the brand's reputation.
While Whitworth admits that dealing with the boycott has caused him stress, he remains devoted to Anheuser-Busch, describing it as an "institution" closely tied to the American flag. Despite the pressure to address the escalating situation, Whitworth is not the sole person facing criticism.
Alissa Heinerscheid, the first woman to lead Bud Light in the brand's 40-year history, faced significant backlash from consumers following her collaboration with Mulvaney to expand the brand's reach. Her comments about the brand being "out of touch" and in need of a makeover further fueled the controversy. As a result, Heinerscheid, along with Anheuser-Busch's global Vice President of Marketing Daniel Blake, was placed on administrative leave.Investing SuccessAs one of the largest alcohol brands in the world for decades, the fall from grace is opening an unprecedented opportunity for investors in the alcohol space. For example, Molson Coors Beverage Co. is up 32% year-to-date as it continues to take market share from the struggling beer brand.
Another play is investing in burgeoning alcohol brands on platforms like
StartEngine, which allows anyone to invest in startups
including investing in StartEngine itself. Currently, the platform boasts over 13 alcohol brands, including some of the fastest-growing private alcohol brands in the country.
Reader Comments
Same for media outlets. FOX and CNN are having trouble while MSNBC seems to be picking up the slack. A 'one party' government needs only one media outlet.
He has found some excellent remote viewers, or non-local consciousness viewers for the archeological finds.
One of his statements is that Cayce was wrong in 2 cases because of the belief system of the questioner. In other words a belief system about Atlantis colored the results of the viewing.
In the case of Schwartz he has strong beliefs about climate change as real and water levels rising. How does this effect the viewers response to his viewing?
Because of his close association with the government, and my own view of "global warming" as manipulation, I do question his 2050, and 2060 predictions.
As for the future, I suspect without being able to prove it, that there are parallel universes and many possible future timelines. This is all conjecture, but it is possible the disembodied consciousness of a large number of entities "creates" a physical reality, which can be altered by simply altering the collective consciousness. There have been many extremely well documented (by police and other government officials) disappearances and/or reappearances of people in the same place, in distant places, or at other times. So time and space are not what we think them to be in Newtonian or even Einsteinian physics. Quantum physics seems to be able to explain this sort of thing, but I cannot understand quantum physics.
I recently read a hypothesis that UFO's, those which are not human-made, do not appear and disappear from other dimensions, but from other parallel universes. (Many UFO's are actually human-made craft, but I don't think those are able to materialize and de-materialize, which is a frequently reported phenomenon.)
"There are more things in heaven and earth, Horatio, than are dreamt of in your Philosophy." Our "Science" is still extremely primitive. That I firmly believe.
Predicting the future is not the same as "seeing" the future.
A nd, yes, our science is primitive.
All in all, it is an interesting time, albeit, somewhat confusing.
Thanks, LG.
There is warming mechanisms to be observed but it ain't CO2 that's the culprit, if anything, if CO2 is reduced lower globally, most living plants and organisms will perish and die.
The weather in the UK presently is being driven by cold air trying to descend towards the equator via the Atlantic ocean.
There are really only 2 baddies to consider, Aircraft emissions and China.
Tis a shame for a beer to go undrunk, but you get what you give I reckon.
At the end of the day, if you don't drink Bud Light, then why would you drink Budweiser proper - they are one and the same and eff them if they lose touch with the consumer. For that matter, why don't we all start making our beer local - tis easier and better in so many ways.
Secondary fermentation goes slower and gives the ingredients time to get to know each other - I have a bit of this going on in some pepper formulation from the 2022 season that I have been stewing.
Who needs Budweiser?
We can make our own.
BK
I stand by my products and my pepper juice is to kill for. I had a great batch of pepper juice in 2022 and some of it is fermenting now as I type this - slowly fermenting. The 2023 crop is not going to be as prodigious, but the pepper seeds I get from this crop will be worth it because they will have some natural aphid resistance and that is of value.
If you think I'm messing around, let me share this link: [Link]
The story of the peppers of the 2023 season is there.
My previous attempts always "fermented through", have a dry taste and being quite strong. Unlike commercial variants, which are somewhat sweet.
Ken
Pushing this homo filth on us all..
Good job.
If he had some decency, he would apologize and resign immediately.