Eli Pariser
TED TalksWed, 28 Sep 2011 03:23 UTC
Ever wonder why you get different search results from entering the same keywords as your friends? Google et al's takeover of the internet has turned it into a mirror which feeds back the junk in our minds because search results are tailored by algorithmic gatekeepers to create individualised "filter bubbles". Watch Eli Pariser explain how it works:
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This is an industry.
Google it if you want.